![]() ![]() Lifestyle venture has a limitation of scalability, also it has a limitation of potentiality for its growth. This kind of organization or firm are determining the survival typology of entrepreneurship.Ī lifestyle venture is that which is primarily set up by its founders with the thought of enduring a specific level of income with benefits thus founder/s can maintain a specific lifestyle. They are giving the food services to their customers and taking an amount. For example, food service or restaurant in the USA named Rock & Brews-American Dishes & Old Classic can be considered as a small profit business. Small profit businesses are focused on their team management. Almost 90 percent of world entrepreneurs are small profit entrepreneurs. ![]() A person produced a limited amount of product or service in exchange for money in the market through the organization. These high growth entrepreneurial ventures are intimately related to the antagonistic growth improvement typologyĪ small profit venture is a kind of venture, in which a firm or organization is founded with the aim of a limited profit with limited risk. When a client wants high investors across the world they linked up to them together, When both of the parties negotiated, the firm makes a business deal between them, and gets a huge amount of profits. For example, A real estate agency in the United Kingdom called “Sell Overseas Property Fast”-represented a high-growth entrepreneurial venture. Here basically designed a small business but an expectation of gaining an extensive percentage of profits working behind it. High growth entrepreneurial ventures can be described in this way, a small business plan originated by a specific team or person with the aim of a large profit. And the discussion about the relation between the types of entrepreneurial ventures and typology of entrepreneurship is given down. But there 3 types of typologies that can be found. In sum, this study generates agenda for researchers to reach more conclusive evidence about the concept of entrepreneurship among the BOP community in Malaysia.There can be found so many kinds of an entrepreneurial venture, as like small business entrepreneurship, large company entrepreneurship, survival entrepreneurship, scalable start-up entrepreneurship, researcher entrepreneurship etcetera. The findings highlighted on the key factors that hamper the BOP community to create new ventures, new insights and experiences towards entrepreneurship. ![]() ![]() In-depth, one-to-one interviews were conducted among them to probe into their outlook on this matter. A series of interview was conducted with a sample of ten BOP communities from Northern Region in Malaysia. Converting the BOP into active entrepreneurs has become the agenda of the Malaysian government to eradicate the poverty by the year 2020 and thus this paper is expected to provide preliminary findings of the barriers that prohibit them to become entrepreneurs. Therefore, this paper provides insights into the under-researched area of comprehending the impediments that triggered the BOP community readiness to venture into business development. Nevertheless, for them to develop their own venture in order to reduce poverty is not an easy task due to various hindrances. With the aid of preliminary study, this paper explains that there is a fortune to be made at the BOP if the community is treated as the entrepreneurs than as mere consumers. While some scholars argue that there is a profitable market at the pyramid base, others argue that targeting poor people as customers could lead to unethical business practices. There is a continuing debate among scholars concerning the existence of a fortune at the bottom of pyramid (BOP). ![]()
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